Monday, 11 November 2013

Krrish 3: Fastest To Reach The 200 Cr Mark | 2nd Weekend Box Office Collections

Krrish 3 has been magnificent at the box office so far. Completing its second weekend at the domestic box office, the film has now become the Fastest Entrant Into The 200 Crore Club. Making a hefty 16 crores on its 2nd Sunday, the film now stands at a domestic total of 206.25 crores at the box office. With this, the film has beaten the life.

Krrish 3: Fastest To Reach The 200 Cr Mark | 2nd Weekend Box Office Collections

Being the third joiner of 200 crore club, the film is third after 3 Idiots and Chennai Express to make it to the 200 crores mark at the domestic box office. While Chennai Express reached the mark over 15 days and 3 Idiots spanning over 70 days, Krrish 3 reached the same in barely 10 days at the box office.
While Diwali releases have often backfired due to festivities, the makers of Krrish 3 used the clever strategic positioning of their release to their advantage. Cashing on well the holiday season of its target audiences (the younger section of the viewers), the film still has great scope to earn at the box office because the next monumental release won’t be before 15th November when Ramleela hits the screens.

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